When you blend effective marketing with effective leadership, you have the winning combination for business success — no matter how you define success.
A taste of what you’ll find here:
creating a culture of performance
- tips for working with the media
- communicating change to your employees
- how to create a crisis comm quick start guide
- conflict resolution – it’s not about the spoon (or the socks)
- marketing messaging checklist
- how to think like your audience
leadingperspectives.org 