Companies with high-performance cultures have discovered the power of a holistic approach. In high school biology class, we were taught that an ecosystem is a complex community of living things that interact with one another and with the environment around them. Each component of the system is interconnected and has a role in influencing theContinueContinue reading “Why You Should Think of Culture like an Ecosystem”
Author Archives: Jessica Walter
How to Get Your Employees on Board with Change
First published by Training Magazine: https://trainingmag.com/how-get-your-employees-board-change 8 must-haves for your change communication program to evolve employee perceptions. Jessica Walter, MS, APR, Account Strategist, Internal Communication, JPL One of the most significant causes of stress for leadership during any significant organizational change is maintaining the confidence and positivity of employees. Mergers, acquisitions, shifts in leadership, relocation—you nameContinueContinue reading “How to Get Your Employees on Board with Change”
Leveraging Employer Brand as a Recruitment Strategy
First published here: http://www.beckershospitalreview.com/human-capital-and-risk/the-best-recruitment-strategy-creating-an-employer-brand.html Tips and benefits for leveraging workforce planning that attracts candidates uniquely qualified to help your organization succeed In an era of unprecedented transformation, competition and uncertainty throughout the healthcare industry, a strong talent acquisition strategy has become essential. By starting with a solid understanding of business goals and clarity around theContinueContinue reading “Leveraging Employer Brand as a Recruitment Strategy”
Communicating Change: 8 Tips for Internal Communications Teams
-1- Communication is simple, clear, and consistent. Simplicity works best to improve comprehension. Complex, lengthy, and vague communications about a change cause employees to feel anxiety and confusion. Keep words, sentences, and paragraphs as short and simple as possible. -2- Communication is designed to prevent information overload. When a message is complex or lengthy, employeesContinueContinue reading “Communicating Change: 8 Tips for Internal Communications Teams”
4 Components of a Successful Marketing Plan
For most people, the fun part of marketing is designing the creative – finding just the right imagery, colors, and tagline. But for your creative to truly make the impact you’re looking for, it’s best to start with a foundation in research. That’s how you increase your chances of having the WOW! Factor inContinueContinue reading “4 Components of a Successful Marketing Plan”
5 Tips to Handle a Tough Boss
Since the release of 5 Conversations to Help a Struggling Employee, I’ve received questions about how to manage in the other direction. How do I manage a boss who seems to be struggling? Here are 5 tips to help navigate that situation. Determine communication style Look for the person’s style of communicating. Do theyContinueContinue reading “5 Tips to Handle a Tough Boss”
5 Leadership Traits I Learned from My Mom
Her name is Terry and she’s one of the most inspiring people you’ll ever have the good fortune to meet. She’ll greet you with a 1,000-watt smile, she’ll tell you like it is, and she’ll leave you feeling re-energized and ready to take on the world. She’s been an incredible leader and mentor to manyContinueContinue reading “5 Leadership Traits I Learned from My Mom”
The Secret Combination to Unlock the Power of Your Billboard is 3-9-1
Get more results with your billboards by following 3-9-1: 3 seconds 9 words 1 primary graphic 3 seconds You only get about 3 seconds to communicate your message, so it’s important to be sure that your images, wording, and placement all align perfectly. Simple is better. Simple gets read. SimpleContinueContinue reading “The Secret Combination to Unlock the Power of Your Billboard is 3-9-1”
How to Use Neuroscience to Boost Sales
Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinueContinue reading “How to Use Neuroscience to Boost Sales”
10 Secrets to Working the Room like a Sales Pro
Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinueContinue reading “10 Secrets to Working the Room like a Sales Pro”
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