Jessica Walter

Build Trust and Credibility with those Affected by Crisis

Originally posted on The Crisis Communicator:
When you collaborate with other individuals or organizations to mitigate large, complex or ongoing crises, an important component of your communication is community involvement. Among the many facts that need to be disseminated to affected stakeholders during and after any crisis are the risks involved and how an incident…

What is the key ingredient for effective communication plans?

Reserach. Without it, your plan is likely to take you in the wrong direction and you’ll miss your target. What we will cover: Sections of the Strategic Communication Plan Why research is essential What to look for Where to find the info you need What to do with it now that you’ve found itContinueContinue reading “What is the key ingredient for effective communication plans?”

When is 2-way communication necessary with employees?

For NEW information, it’s best to use 2-way communication first. This allows for feedback, dialogue, and immediate clarification if the information is misunderstood. And if your message might be perceived as “bad” news, it’s absolutely critical that you use 2-way communication to announce it. Examples of 2 way communication: town halls, staff meetings, huddles, one-on-oneContinueContinue reading “When is 2-way communication necessary with employees?”

Basic Marketing Checklist

The product / service adds genuine value to the intended customer The length of message is appropriate for the medium used The ad copy is easily understood All claims are truthful and accurate

Media Relations: Getting Senior Leaders to Talk

It’s natural for senior leaders to clam up when faced with a Risk Communication situation. Here are some tips to help them open up. 1) Know the Concerns After you’ve identified who will influence the decision to communicate, understand that what’s going through his/her mind at that moment. Denial is a natural human reaction duringContinueContinue reading “Media Relations: Getting Senior Leaders to Talk”

10 Tips to Begin Establishing a Culture of Performance

Is financial success important for your business? Of course, it is. That’s “business.” I submit to you that the long-term financial success of your business lies within your ability to influence culture. A Culture of Performance is built over time. It’s essential to have a strong foundation and then to build from there. You build yourContinueContinue reading “10 Tips to Begin Establishing a Culture of Performance”

What is the winning combination?

When you blend effective marketing with effective leadership, you have the winning combination for business success — no matter how you define success. A taste of what you’ll find here: creating a culture of performance tips for working with the media communicating change to your employees how to create a crisis comm quick start guide conflictContinueContinue reading “What is the winning combination?”