You make decisions every day that contribute to the development of your company’s culture. Here are 12 ways to ensure that your company’s actions are aligned with the culture you want to create. Values – This is the place to start. Values guide the way for what you want your culture to be. Define each value by listing specific behaviors thatContinueContinue reading “12 ways you can influence culture”
Category Archives: communication
5 Steps to Establish a Culture Program
In July, we talked about Establishing a Culture of Performance. Since then, we’ve been asked for the key steps to truly affect change within an organization. Once we know where we want to go and who we want to be, how do we deliberately set out to get there? Here are the 5 steps toContinueContinue reading “5 Steps to Establish a Culture Program”
3 Steps for Creating a Brand that Boosts Sales
Why do some brands fail while others flourish? And how can you make sure that your brand helps your business grow? Let’s start first with “brand” – what is it? Is it the logo? Well, technically, yes, but that is only a small part. Your brand is your customers’ experience when they interact withContinueContinue reading “3 Steps for Creating a Brand that Boosts Sales”
10 Tips for Working with the Media
A pit that sits in the bottom of your stomach. The thumping beat of your heart pounding in your chest. Beads of perspiration forming above your brow. Is that what you experienced before your last media interview? Don’t sweat it. Being nervous is understandable. The media is one of the most powerful ways to communicateContinueContinue reading “10 Tips for Working with the Media”
Build Trust and Credibility with those Affected by Crisis
Originally posted on The Crisis Communicator:
When you collaborate with other individuals or organizations to mitigate large, complex or ongoing crises, an important component of your communication is community involvement. Among the many facts that need to be disseminated to affected stakeholders during and after any crisis are the risks involved and how an incident…
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