Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinueContinue reading “How to Use Neuroscience to Boost Sales”
Tag Archives: communication
10 Secrets to Working the Room like a Sales Pro
Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinueContinue reading “10 Secrets to Working the Room like a Sales Pro”
Developing a Leadership Philosophy
Having a written leadership philosophy can help you determine your leadership approach and serve as your compass throughout your career. We can easily get caught up in the monotony of our routine and lose sight of the leader we want to be. It may be helpful to put your leadership philosophy in a location thatContinueContinue reading “Developing a Leadership Philosophy”
3 Must-Haves for Risk Communication Situations
Whenever one of your audiences perceives that they may be losing something, you’re in a Risk Communication situation. Emotions run high and things happen quickly. Pre-planning beforehand can make all the difference (and save you a lot of stress). 1) Quick Start Guide Knowing what needs to be done first is essential. Create a 1-pageContinueContinue reading “3 Must-Haves for Risk Communication Situations”
What is the key ingredient for effective communication plans?
Reserach. Without it, your plan is likely to take you in the wrong direction and you’ll miss your target. What we will cover: Sections of the Strategic Communication Plan Why research is essential What to look for Where to find the info you need What to do with it now that you’ve found itContinueContinue reading “What is the key ingredient for effective communication plans?”
When is 2-way communication necessary with employees?
For NEW information, it’s best to use 2-way communication first. This allows for feedback, dialogue, and immediate clarification if the information is misunderstood. And if your message might be perceived as “bad” news, it’s absolutely critical that you use 2-way communication to announce it. Examples of 2 way communication: town halls, staff meetings, huddles, one-on-oneContinueContinue reading “When is 2-way communication necessary with employees?”
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